Moncler Genius took to Milan Fashion Week to debut its initial Spring/Summer 2019 collections. Instead of bringing along the clothing, the brand elected to host a projection-filled exhibition, showcasing new gear from the likes of fragment design and Craig Green.
Through numerous male and female collection immersive videos, the showcase offered a first look at the new Genius collections.
As guests walked through an emptied-out industrial building near the Fondazione Prada, they glimpsed new lines from — in order — Craig Green, Noir Kei Ninomiya, fragment design, 1952 and Simone Rocha. Each presentation was distinct, with special video, lighting and sounds helping to create a truly involved experience.
All projectors were laser-source projectors and made the images as vivid as possible.
driven by more than 10 x Disguise media servers, there was an enormous flexibility for both the artist and the engineers.